No matter if you have a traditional brick or mortar store, an online eCommerce business or a logo design company in Dubai, a logo plays a crucial role for your business. Basically, it is an essential part of your brand identity. A logo or your brand symbol captures the essence of your business and the attention of your prospects while representing your brand in the marketplace.
Using a brand logo strategically not only increases your brand awareness, but also promotes your business’s presence in a way that it brings more traffic and potential clients. Businesses need to know where to promote your brand for strategic exposure that drives maximum return on investment.
But it will only happen if you know where your target audience exist and where your business can actually make sales. Finding your ideal audience and then promoting your business strategically can help you gain maximum marketability.
Here I’ve listed some sneaky hacks that can help you maximize your brand while increasing brand awareness and increasing ROI.
Your Business Website
Nowadays nearly every business has an online presence to promote their products or services. A business website is a true depiction of your brand’s mission, values and the products you are offering. So, design a business logo for your company in a way that your audience will notice and remember.
In addition, your website should be designed in a way that it provides a seamless user experience. Use more white spaces, catchy taglines, real images and easy navigation to make your website look professional. A website and your brand logo speak volume about your brand while explaining what your business is all about.
Many businesses prefer to spread the word about their services and products by using different promotional items such as brochures, flyers, business cards and giveaways. You can distribute these promotional items in workshops, trade shows, conferences and exhibitions where these branding materials can be handed out to inform people about your brand. Giving free stuff, like t-shirts, coffee mugs, balls, notepads, pens and calendars is a great way to publicize your brand.
Effective Networking is Must
Being an owner of a logo design Dubai company, it has always made great sense to create a strong network of colleagues and fellow business owners. It is important to stay aware what is happening in your specific industry and in the business world.
You can personally promote your brand naturally at business gatherings, events and workshops by talking about your brand with others. Regularly attend conferences, meetings, trade shows and professional organization events to establish your brand and increase brand awareness.
Social Media Engagement
Staying active on social media has now become essential for businesses to stay ahead in this competitive world. Social media works effectively for businesses that actively post spur of the moment posts, engaging content, images and interesting stats. Having a presence on different social media platforms like Facebook, Twitter, Instagram, Snapchat, LinkedIn is essential for your business as it helps you connect with your fans and promote your brand in an entertaining way.
Moreover, posting discount deals, running contests, and giving last minute giveaways can grow your brand’s fan base. This social media engagement not only entices people to walk through your doors, but it has the potential to convert your fans into buyers.
Custom Shipping Boxes and Packaging
For instance, if you have an online eCommerce store that ships products regularly, then putting your business logo on packaging material is a worthwhile choice. If truth to be told, using your logo on packaging materials is an effective marketing tactic to advertise your brand.
Delivering the quality product is usually the most satisfying part of a customer’s brand experience, therefore, it is always important to make sure your branding appears on the box your customers receive through the mail as it will strengthen the bond and build trust in your company. Many eCommerce businesses out there custom design corrugated cardboard or shipping boxes with their brand logo and website address for free advertising.
Over to You
These are a few sneaky ways that you can use to bring more value to your business, establish a strong presence in the marketplace and position your brand in the mind of your potential customers. I hope, following these hacks can help your brand stand out above the rest.