One of the major terms that we hear in the website design and development business today is user experience, but before we proceed to discussing how can user experience make or break your brand image online, let us first define what a user experience actually is?
User experience is the navigation that is predefined and selected for the user, that eventually persuades them to take the action and which involves a mix of content, visuals and how well information is communicated to them. Now user experience accounts for a world of benefits for the brand and the business owners, because eventually user experience is the one most important factor that makes or breaks your user’s decision if he wants to buy or not buy your services.
We tend to talk a lot about user experiences and there are also numerous reasons for that. For any business or a brand, user experience is the most important art of media that provide solutions to client and help them in achieving their business goals. When a good user experience design is created it not only makes your end user happy but it also lead your user towards successful closure of sales, or for that matter towards taking the desired action that you may require him to do from that web page, like download a white paper, or simply fill his details for you to contact him later.
Although nearly everyone does agree that any website or mobile based application must be user friendly, many brands still fail to realize the importance at the time of getting made one and as a result their websites turn out less compelling and do not perform in the most desirable way they were intuited earlier to perform. This makes it very important for the business owner to clearly explain the requirements to the user experience designers so that they may design and develop a website according to the requirements and based on user experiences only.
According to Jason Goldberg: “User experience matters a lot. More than most people realize. The best designed user experiences get out of the way and just help people get things done. Less is more. If you have to explain it, you’ve already failed.”
So here are few factors that can influence your user experience:
Perception of Your Brand
The user experience for the website of your web design agency is one of the key factors that determine your brand’s image. For example, social media applications like Facebook, Snapchat, Instagram grew exponentially because of word of mouth and more importantly that users found them easy to use. Whenever a user have good experience on any website or on a mobile application chances are very bright that the user is going to publicize that media in positive tone through word of mouth. Word of mouth is free marketing for brands and is very effective in terms of creating instant user bank. Whereas a bad experience will deteriorate all the good word of mouth and can be fatal for a brand’s perception in terms of word of mouth publicity.
The relationship between user experience and organic rankings is not a direct one but it would be inevitable to say that organic results does affect user experience in all the positive ways possible. Since Google also takes care of user experience therefore the sites that ranks high in UX are also provided better organic rankings on the overall. Also user experience is directly proportional to the content of the website and quality content is regarded highly on search engines.
Website Load Time
Yes, website load time is another important factor that contributes to the user experience. If a website is laggard in loading then the user might quickly move away from it, missing out the vital information that could be of help to them. None the less it’s not the users fault. According to a latest research, websites that have a loading time of more than 7 seconds tend to lose 37% of their users. Now imagine what could the 37% chunk of customer could do for a business, may be they are the best customers who are going to spend major portion of their repertoire on your products but if only your website had a quicker load time, things would be different for you.
These are the few aspects that we thought contribute significantly to the user experience of any website design. In order to further drill deeper on the importance of user experience feel free to get in touch.