How to Come Up with a Successful Ecommerce Business – 7 Mistakes to Avoid


Nowadays, online businesses are on fire and growing at a massive pace. The Ecommerce sales are projected to reach up to $400 billion in 2017. The estimated number show promising future ahead of eCommerce business. Believe it or not, Ecommerce business industry is a low-hanging fruit. Just creating an online platform and expecting your business to convert into smashing success is not enough. If you really want your online business to be succeeded you have to avoid a few mistakes to make your ecommerce business a huge success.

 

Successful Ecommerce Business

 

1. Not making a Perfect First Impression

It takes only a few seconds for users to scan your website and decide whether to stick or twist. Therefore, your ultimate goal is to create a sleek and professional website design and deliver the best possible user experience. This is the only way to make a superb first impression.

2. Not having a Proper Navigation System

Developing an ecommerce platform with a stress-free navigation can help your customers to easily find their desired products. Providing an extreme convenience for your users will help you a lot. Divide your products into categories and add sections of Featured Products, New Arrivals, Promotional Offers, Gifts, Sales and more. Moreover, make your company contact information and other important details easily accessible.

3. Not Using a Live Chat Option

Live chat is indeed the best option to help your potential customers out for making faster purchase decisions. Statistics show that around 44% of the customers care about live chat option, while 33% shoppers tend to buy from online shopping websites that offer instant live chat option. 62% of those who have tried a live chat option are more likely to buy from the same website again.

4. Not Having a Professional Blog

Blogging allows increase traffic on your website that is more potential leads. Obviously, you want more sales and profits. Regularly post content on your blog. Write about new products, reviews, company news, industry trends and more. It is advised to post at least 3 blog posts per week.

5. Not Offering Free Shipping

Free shipping is the most favorite option that encourage customer loyalty. Not offering a free delivery or discount offers after a certain amount of purchase can really make customers feel disappointed. Researches show that around 78% of the customers tend to opt for the cheapest available shipping options. Running an online ecommerce business needs you to provide these promotional offers for the sake of customers’ convenience. Make your customers aware of discount offers and free shipping instantly when they land on the page.

6. Not Adding Images

If you really want to have an eye catching ecommerce platform and keep users glued to your website then web design along with catchy images is the key. Majority of the customers remember what they see and only a few remember what they read. Don’t forget that an image is worth a thousand words.

7. Not Asking for a Feedback

It is very important for your online business to understand the importance of feedback. The statistics will prove that around 77% of customers bother to check product reviews prior to making a purchase decision. 90% of the customers make a purchasing decision based on what they actually need. While 68% of customers are being afraid of negative reviews and trust website more if it has positive reviews.

Though it seems easy, running a successful online store can be a quite daunting task. If you want your online business to rise and shine, keep these above cited points in mind.



Saher Naseem

The blog has been penned by Saher Naseem @SaherNaseemD a creative writer, blogger and a social media addict. Blog writing is her passion. She is currently working as a brand strategist and content crafter at Dubai Monsters that is an independent Dubai web design agency, specialized in web design and web development, corporate branding and custom logo designing services.